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SA cherry season kicks off with auction expected to raise more than $50,000

Cherry King SA 2022

The highest bidder will score themselves the title of South Australia’s Cherry King or Queen, and former MasterChef star, Callum Hann, will be on hand for the best advice on how to cook up the winning box!

In 2022 Joe Giangregorio was crowned the Cherry King with a bid of $50,000 which was donated to the Leukeamia Foundation.

Angelo Demasi, SA Produce Market CEO, said “The Market Community have made significant donations to charities through this annual event and we are delighted to have partnered this year with Variety SA who will receive 100% of the proceeds raised from the auction.”

Variety SA’s Chair Tanya Stratton said the proceeds from the auction will make a real difference to the lives of children in need within South Australia.

“We’re delighted to partner with the SA Produce Market as their ‘Cherrity-of-choice’ this year. We sincerely thank them and the generous bidders who will help Variety create positive impact for children who are disadvantaged or who are living with a disability in our community.” said Tanya.

The cherry industry contributed $27.6M to the South Australian economy in 2023, with 2.6 million kilograms sold. The season got underway early this season so we expect to have fantastic fruit for the festive season.

Minister for Primary industries and Regional Development, Clare Scriven, said “The Adelaide Hills region is a significant cherry producing region with approximately 90% of all of South Australia’s cherries being produced here. The start of the cherry season is a wonderful time of year and I encourage everyone to support our South Australian growers as much as they can by buying delicious locally grown cherries.”

The SA cherry season commenced at the beginning of November when small volumes started to appear at the South Australian Produce Market from the Riverland.  Adelaide Hills grown cherries are being picked now.

First National Real Estate’s, Luke Domingo, will be waving the gavel for the auction, as he entices bidders to spend up big on this year’s box of Cherries.

The auction will be held at the South Australian Produce Markets on Wednesday, November 29 at 7am with the winning bidder being crowned the 2023 Cherry King or perhaps Queen!

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