Pick a Local, Pick SA! is a South Australian based campaign run by Market Fresh SA which highlights the important role the independent retail sector play in the local horticulture industry. The independent retail sector consists of local business owned by local South Australian families who source the bulk of their produce from local growers through the SA Produce Market.
The Pick a Local, Pick SA! campaign reminds customers that when they see this logo, they can feel assured that they are buying fresh produce that was handpicked this morning from growers and wholesalers at the South Australian Produce Market.
They are also supporting local businesses, local families, local growers, local communities, local jobs, the local industry and the local economy.
The campaign consists of extensive print and social media advertising, regular competitions and in-store promotional activities.
As of 2018, Pick A Local, Pick SA! is working with national brand ‘A Better Choice’ to extend the reach of the campaign to truly support all of Australia.
In 2020 we have some 85 retailers as part of the marketing campaign. If you are a retailer and would like to get involved, contact the team today.
For more information – visit the website.