Market Fresh SA was established in June 2013 by the South Australian Produce Market and the SA Chamber of Fruit and Vegetable Industries Inc to run fruit and vegetable-based marketing programs and promotional activities which ultimately drive sales of fresh produce sold through the SA Produce Market.
These programs are run in close collaboration with the South Australian Produce Market, the SA Chamber, growers, wholesalers and local retailers.
In addition to this core objective, Market Fresh SA also works towards the following:
The wholesale Price Reporting Service is responsible for collecting daily pricing and availability data from wholesalers and growers from within the South Australian Produce Market.
This service is a valuable independent tool for the horticulture industry, especially in those sectors where total impartiality is essential.
Wholesale price reports are used by the industry to validate the price range for produce and growers can also access this information to assess the scope of their returns.
Buyers and growers are the key elements to ensuring the highest level of accuracy and they are also the greatest beneficiaries.
The vast majority of our clients are growers who supply wholesalers based in the South Australian Produce Market.
The process of compiling the market wholesale price report is attained by speaking with sellers and confirming the information with buyers.
This allows for first hand sighting of produce to assist in the correct determination of packaging, description and product classification.
The information is sourced when market trading is being finalised to capture closed sales data and from this, comprehensive reports can be compiled and distributed early on the same day.
The finalised report is sent to Ausmarket in Queensland who collect reports from most other wholesale markets to form a national wholesale price report.
The South Australian information is then on-sold to the Market Fresh SA client base as daily, weekly and monthly reports and can be tailored to a specific product range as required. Historical data is also available on request.
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