Wholesale markets are situated throughout the world and offer a structured trading environment where all industry sectors are able to meet and collectively trade. Within Australia there are six wholesale markets, predominantly one operating in each state.

Why are wholesale markets so important?

Wholesale markets play a significant role within Australia’s horticulture industry as the major distribution point of the nation’s fresh fruit, vegetables and flowers. The majority of Australia’s fresh produce is either traded or transhipped through Australia’s wholesale markets providing a critical link within the industry involving growers, wholesalers, retailers and associated industry groups.


In South Australia up until the mid 1800’s produce grown was sold directly to the fruit and vegetable shop owners, however by the mid 1860’s, the number of grower and fruit and vegetable shops grew dramatically and the South Australian Government regulated the trading of fruit and vegetables. In response to this, the East End Market Company and Adelaide Fruit and Produce Exchange were founded and operated in the heart of Adelaide’s CBD just off East Terrace for 30 and 84 years respectively.

By the mid 1980s, with an increasing population and production costs, Adelaide’s wholesale fruit and vegetable market was proving to be too small and inefficient and additional operating space was required. In 1987 growers, wholesalers and retailers formed a private company, South Australian Produce Markets and began construction of a new market complex in the northern suburb of Pooraka. Officially opening in October 1988, South Australian Produce Market was the first privately owned Market in Australia.