Market Fresh SA Pty Ltd


Market Fresh SA was established in June 2013 by APML and the SA Chamber of Fruit and Vegetable Industries Inc to run fruit and vegetable-based marketing programs and promotional activities which ultimately drive sales of fresh produce sold through the SA Produce Market. These programs are run in close collaboration with APML, the SA Chamber, growers, wholesalers and local retailers.

In addition to this core objective, Market Fresh SA also works towards the following:

  • To promote fresh produce, healthy eating and a healthy lifestyle
  • To promote the SA Produce Market as South Australia’s “centre of fresh produce” to the industry, the media, the public and potential suppliers and buyers
  • To promote the retailers who source produce through the SA Produce Market
  • To promote the SA Produce Market both as a collective and its individual tenants and their products
  • To promote the fee-for-service business units of Market Fresh SA, including the retail development program, the Wholesale Price Reporting program, the Crunch Bunch mascots and any other income generating program.

We recognise the generous support of our Market Fresh Sponsors:

Wholesale Price Reporting

The wholesale Price Reporting Service is responsible for collecting daily pricing and availability data from wholesalers and growers from within the South Australian Produce Market. This service is a valuable independent tool for the horticulture industry, especially in those sectors where total impartiality is essential. Wholesale price reports are used by the industry to validate the price range for produce and growers can also access this information to assess the scope of their returns. Buyers and growers are the key elements to ensuring the highest level of accuracy and they are also the greatest beneficiaries. The vast majority of our clients are growers who supply wholesalers based in the South Australian Produce Market.

The process of compiling the market wholesale price report is attained by speaking with sellers and confirming the information with buyers. This allows for first hand sighting of produce to assist in the correct determination of packaging, description and product classification. The information is sourced when market trading is being finalised to capture closed sales data and from this, comprehensive reports can be compiled and distributed early on the same day.

The finalised report is sent to Ausmarket in Queensland who collect reports from most other wholesale markets to form a national wholesale price report. The South Australian information is then on-sold to the Market Fresh SA client base as daily, weekly and monthly reports and can be tailored to a specific product range as required. Historical data is also available on request.

Fresh Alert

The weekly Fresh Alert is a value add service Market Fresh SA provides to the users of South Australian Produce Market which outlines seasonal produce movement on the market floor. It provides a commentary on products which have increased, remained or shortened in supply and advises subscribers about new and upcoming lines.

Weekly Fresh Alerts are generated and electronically distributed to media and other interested parties.

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How to get there

The South Australian Produce Market complex is located on Burma Road, Pooraka